eCom Collab Club® (London) 8 April 2026

Join us in London for the 2026 eCom Collab Club® series, co-hosted by Nathan Lomax from Quickfire Digital and Adam Pearce from Blend Commerce. This time we’re turning the spotlight on one of the most important questions in eCommerce right now:

Has retention been reinvented, or are we just rediscovering the fundamentals?

With acquisition costs climbing and customer attention harder to hold than ever, brands are being forced to rethink how they keep customers engaged, loyal and coming back for more.

Through two focused panel discussions — Loyalty & Retention Strategies and Boosting AOV — we’ll explore what’s genuinely working in modern retention marketing, what’s outdated, and how leading brands are adapting.

Expect honest conversations, real-world examples and practical strategies you can take back to your team the very next day.

1. Insightful Panels, No Sales Pitches
   Two focused discussions exploring modern retention marketing, customer loyalty and increasing lifetime value. Expect practical lessons from operators who are doing the work, not just talking about it.
2. What Actually Drives Repeat Revenue?
   From loyalty programs and subscriptions to personalisation and smarter upsells, discover the strategies brands are using to increase customer lifetime value, repeat purchases and average order value.
3. Learn from Brands in the Trenches
   Hear directly from DTC operators navigating rising acquisition costs, evolving customer expectations and the challenge of building long-term relationships in a crowded market.
4. Real Conversations, Real Connections
   eCom Collab Club events are designed for meaningful conversations. Meet founders, operators and partners facing the same challenges and ready to share ideas openly.

This event is ideal for:

• DTC Founders
  Looking to increase repeat purchases, improve retention and build brands customers stick with for the long term.
• eCommerce Managers & Directors
  Responsible for improving customer lifetime value, retention metrics and revenue growth.
• Growth & Marketing Leaders
  Anyone focused on loyalty programmes, CRM strategy, personalisation, subscriptions or lifecycle marketing.
• Agencies
  Gain deeper insights into the retention challenges your clients face and connect with ambitious brands.
• eCommerce Technology Providers
  Understand how brands are approaching retention strategy and where technology can create real impact.

On the roster so far:

• Mitchell Tamcken, Head of Ecommerce & Marketing, AUTOID
• Jennifer Bailey, Founder, Calla Shoes
• Omar Qureshi, Co-Founder, Nector.io
• Tim S., COO & Partnerships, Growave
• Rhea Fox, Marketing & Digital Director, Buyagift
• Elise Warner Rossi, Email Marketing Manager, Smol
• Viacheslav (Slava) Sabirov, CEO, Batna
• Carl Posadas, Commercial Growth Director, Glopal
  

Plus more exciting DTC Brand founders to be announced very soon...

• A room full of operators solving real retention challenges.
• Conversations about what actually increases customer lifetime value.
• Honest lessons from brands experimenting with loyalty, subscriptions and upsells.
• A welcoming community where ideas are shared freely and connections are built quickly.

You’ll leave with a clearer understanding of how modern eCommerce brands are approaching retention in 2026. From loyalty strategies to increasing average order value, you’ll walk away with practical ideas and new connections that help turn one-time buyers into long-term customers.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher eCom Collab Club