Eagle Labs & Digital Glue presents: Why Product Market Fit is not enough

Digital Glue and Barclays Eagle Labs presents:

Why Product Market Fit is not enough

Featuring: 

Javan Bramhall, Owner of Digital Glue, a startup specialist Marketing agency

Elizabeth Gooch, Angel Investor, NED, Exited founder

Jarvey Moss, Founder, Saible

Rupert Lyle - Midven, Venture Capital Investor, Fund principal, WMCA co-investment fund

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Start-ups are always told they need to nail their product market fit. 

But product-market fit will only get you so far.

In this session, we’ll bring you insights from startup advisors, exited founders, founders and investors to look at how you go from product-market fit, to product Go-To Market fit.

In a practical session we’ll explore how you go about setting strategy, value proposition and then marketing strategy to drive you from start-up to scale up.

We’ll use real-life examples of how it’s done and bring together years of experience from founders, investors and start-up marketing experts to combine key principles with how you execute and deliver great messaging across all phases of marketing and sales to drive business growth.

By attending this session you’ll come away with:

• A clear framework and playbook for creating messaging for your startup or growth business
• Strategies to create your Ideal Customer Profile and what to do with it
• Advice on how sales and marketing work hand in hand
• What investors are looking for and why
• The best fundraising strategy you can get

Host or Publisher Barclays Eagle Lab - Cranfield