Downtown Troy 4th Annual Hot Chocolate Stroll

Downtown Troy’s Hot Chocolate Stroll is a cozy, family-friendly winter tradition that transforms the district into a walkable chocolate tour filled with warmth, creativity, and community spirit. Local cafés, restaurants, breweries, and shops each offer their own signature hot chocolate, from classic rich cocoa to inventive seasonal flavors topped with whipped cream, marshmallows, syrups, and festive garnishes, inviting visitors to explore downtown one cup at a time.

As guests stroll through Troy’s historic streets, they’ll discover new businesses, enjoy winter décor, and experience the welcoming charm that defines Downtown Troy during the colder months.

The event encourages shopping local at retail shops, supporting small businesses, and connecting with neighbors while enjoying sweet seasonal treats. More than just a tasting event, the Hot Chocolate Stroll celebrates community, creativity, and winter hospitality in the heart of the city.

How It Works

• Official Mug Holders receive one free sample of hot chocolate at each participating location.
• Mug holders may upgrade to a boozy hot chocolate for $5 at locations offering an alcohol-infused option.
• Non-mug holders are still welcome to participate and may purchase samples at each stop:
• $2 per standard hot chocolate sample
• $5 per boozy hot chocolate sample

Explore Downtown Troy, and search for the most creative flavor, or simply enjoy a festive winter walk, the Downtown Troy Hot Chocolate Stroll offers a fun, affordable, and delicious way for residents and visitors alike to experience the energy and charm of downtown in the winter season.

2026 Downtown Troy Hot Chocolate Stroll – Participating Locations

Visitors can sip their way through Downtown Troy with unique hot chocolate creations at each stop:

Bootlegger’s
200 Broadway
Hot Chocolate: Broadway Bonfire Cocoa (S'mores Hot Chocolate)

McAddy’s Pub
452 Broadway
Hot Chocolate: Alcohol-infused option (flavor to be announced)

Oh Corn! Arepas
429 River Street
Hot Chocolate: Traditional hot chocolate (flavor details coming soon)

Slidin’ Dirty
433 River Street
Hot Chocolate: Alcohol-infused hot chocolate (details to be announced)

Ryan’s Wake
403 River Street
Hot Chocolate: Red Velvet w Cream Cheese Whipped Cream (Vegan available)

Mean Max Brew Works
251 River Street
Hot Chocolate: Flavor to be announced

Helderberg Meadworks
45 3rd Street
Hot Chocolate: “Loki’s Lure” Hot Chocolate – specialty house creation with optional boozy enhancement

Browns Brewing Co.
417 River Street
Hot Chocolate: Dark Chocolate Raspberry Hot Chocolate

Flowers by Pesha
501 Broadway
Hot Chocolate: Unicorn Hot White Chocolate topped with marshmallows, whipped cream, and rainbow sprinkles

Cafe Euphoria
225 River Street
Hot Chocolate: Traditional & specialty options

La Catrina
7 Broadway, Troy, NY 12180
Hot Chocolate: Choco-Atole – a rich, creamy masa-based stone-ground chocolate drink

lightexture
2 3rd St, Troy, NY 12180
Hot Chocolate: Flavor to be announced

This sweet seasonal experience is made possible in part through the generous support of Velan Studios, whose sponsorship helps bring added fun and accessibility to the event.

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Host or Publisher Downtown Troy Business Improvement District