Dominate Your Neighborhood

Are you ready to generate listing leads beyond your sphere of influence, increase your average sale price, and establish yourself as the go-to agent in a specific neighborhood?

Dominate Your Neighborhood is a powerful, in-person training session built on proven strategies from KWU’s Lead Gen 26:12:3 (Session 6) and the MREA Playbook – Farming. This workshop is designed to equip you with the tools, systems, and mindset to capture and grow market share in your chosen geographic area.

You’ll learn how to evaluate potential geographic farms, build a strong marketing presence, and implement consistent touch plans that produce real results.

• How to evaluate areas for geographic farming based on business potential
• The key marketing and prospecting activities required to gain mindshare and market share
• Best practices from nine top-producing agents who have successfully built geo farms
• A simple formula to analyze the value of a farm
• A touch plan you can implement immediately
• A content framework for effective community-focused newsletters
• Access to sample marketing collateral to kick-start your outreach

This session is for real estate agents who:

• Want to expand beyond their current referral base
• Are interested in growing their business through geographic farming
• Prefer a balanced approach to prospecting and marketing
• Are ready to take purposeful steps toward local market dominance

Whether you're new to farming or refining your current strategy, you'll leave with actionable insights and ready-to-use tools.

Alex Fenske is an experienced real estate industry leader whose background includes investment, lending, brokerage, franchise leadership, coaching, and training. Alex has operated the Chicago Southland Homes team since 2009, brokering over 700 transactions on behalf of home sellers, buyers, and investors. He took on the role of Team Leader to launch a new Keller Williams franchise in 2018, growing it to become the highest-producing real estate office in its market within just 18 months and reaching a peak of 224 agents, and now serves as Team Leader of KW Preferred, one of the company’s Top 50 franchises.

Alex’s experience in real estate investment, brokerage, and business combined with a commitment to mastering KW’s proven models and systems allow him to effectively consult top industry professionals on aspects of business ownership beyond sales. From the basics of goal setting, budgeting and business planning to more involved topics like profitable team-building, income tax considerations, and advanced real estate investment strategies, Alex has gained a reputation for delivering complex content in a relatable, engaging, and easily understandable way.

Outside of work, Alex enjoys spending time his wife and two children, smoking meats, and volunteering.

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Host or Publisher Keller Williams Preferred Realty