DIY: Lead Strategic Planning for Your Arts Organization ~ Cohort Series

Discover how to implement a strategic planning process for your non-profit arts organization with guidance from Dr. Amy Kweskin, an expert arts management consultant and educator.

You will learn how to customize a strategic planning approach that meets the needs of your organization. This is your opportunity to Do it Yourself without having to pay a consultant.

Amy creates a safe and supportive cohort learning environment in which she shares tools, frameworks and resources to help you gain insights into strategic planning. Plus, the group setting offers you the benefit of working and learning alongside a cohort of peers. Amy creates a safe, confidential and supportive environment where you can thrive.

Online Sessions:

This online series includes 3-online sessions, 3-hours each, over a 3-month period so that you can get traction on your arts strategic planning process.

• Wednesdays March 12, April 9 and May 14, 2025 from 3-6pm PT (7-9pm ET).

• Meets via Zoom.

• Content is presented in an interactive format.

• Two 10-minute breaks included in each session.

• Sessions will be recorded and accessible only to participants.

• For confidentiality, breakout sessions will not be recorded.

Content Covers:

• Exploring the purpose of strategic planning
• Determining who to involve in the plan writing process and in what roles
• Establishing a Strategic Planning Committee / Working Group

• Engaging key participants in marketing research

• Conducting a Lifestage Analysis to assess business evolution

• Implementing research to inform a SWOT Analysis

• Developing active listening skills to facilitate plan creation
• Identifying key themes and trends to set plan Objectives
• Articulating SMART Goals
• Identifying Strategies and how they differentiate from Tactics
• Designing an Accountability by adapting the RACI matrix
• Setting realistic Timelines
• Determining Required Resources
• Evaluating plan effectiveness through Success Indicators
• Identifying steps for plan launch and ongoing activation

Recommended Participants:

Staff (paid or volunteer) and Board members of non-profit arts organizations that are considering strategic planning, are already in the planning process or are activating and evaluating an existing strategic plan.

Strategic Planning is best done in collaboration with more than one representative from your arts organization. Bring a colleague for half price and begin building your Strategic Planning Committee / Working Group from the go.

Fee Notes:

Artsightful pays your Eventbrite fees.

Optional direct coaching with Amy will also be available for an additional fee.

Host or Publisher Amy Kweskin of Artsightful