DIY: Demystify the SWOT Analysis for Your Arts Business Strategic Plan

The mythical SWOT Analysis is legendary and mysterious. Discover how to effectively conduct this analysis of your arts organization’s Strengths and Weaknesses while assessing external Opportunities and Threats in the changing landscape. Explore methods for bringing key participants into the SWOT research. Discuss sources of qualitative and quantitative data. Utilize tools for analysis, all of which inform where your arts organization fits in the arts ecosystem. Practice pairing Strengths with Opportunities while navigating Weaknesses and Threats to inform Strategic Plan Objectives.

Gain insights from Dr. Amy Kweskin of Artsightful, an expert arts management consultant, author and educator.

Amy creates a safe and supportive learning environment in which she shares tools, frameworks and resources to help you gain insights into strategic planning. Plus, the group setting offers you the benefit of working and learning alongside peers. Amy creates a safe, confidential and supportive environment where you can thrive.

This workshop is part of Artsightful’s DIY Strategic Planning series where you learn to Do it Yourself without having to pay a consultant. Pick the workshops that work for you.

Online Session:

This is a single meeting, 3-hour online session with two meeting date and time options:

Tuesday, April 15, 2025 from 2-5pm PT (5-7pm ET)

OR

Thursday, April 24, 2025 10am-1pm PT (1-3pm ET)

• Meets via Zoom.

• Content is presented in an interactive format.

• Two 10-minute breaks included in the session.

• Session will be recorded and accessible only to participants.

• For confidentiality, breakout sessions will not be recorded.

Content Covers:

• Discovering the purpose and impact of the SWOT Analysis on strategic planning
• Identifying research topics
• Exploring methods for bringing key participants into the SWOT research
• Discussing sources of qualitative and quantitative data
• Utilizing tools for analysis
• Informing where your arts organization fits in the arts ecosystem
• Pairing Strengths with Opportunities
• Navigating Weaknesses and Threats
• Informing strategic plan Objectives
• Applying Design Thinking tools
• Utilizing active listening techniques

Recommended Participants:

Staff (paid or volunteer) and Board members of non-profit arts organizations that are considering strategic planning, are already in the planning process or are activating and evaluating an existing strategic plan.

Arts entrepreneurs who are starting an arts venture or working collaboratively to bring clarity to their existing arts business.

Do you work best in collaboration? Bring a colleague for half price and work as thinking partners in this highly reflective process.

Fee Notes:

Artsightful pays your Eventbrite fees.

Optional direct coaching with Amy will also be available for an additional fee.

Host or Publisher Amy Kweskin of Artsightful