Dillard's Fit For the Cure Event with Taylor Dayne

Wacoal and Taylor Dayne Unite Again in the Fight Against Breast Cancer

Taylor Dayne makes a special appearance at the Dillard’s Fit for the Cure event in Stony Point Fashion Park

NEW YORK, NY – February X, 2024 – Wacoal, the nation's leading designer intimate apparel brand, celebrates 25 years of partnership with Susan G. Komen®, the world’s leading breast cancer organization. Pop icon Taylor Dayne will be the spokesperson for the Fit for the Cure® campaign to support the fight against breast cancer for a second season.

“More than two decades ago, we began our partnership with Susan G. Komen®, and we are proud of how it has flourished over time. We are excited to have pop icon Taylor Dayne as our spokesperson for Fit for the Cure®. As a colon cancer survivor, Dayne will use her platform to promote the importance of early detection and to share hope and support with those affected by breast cancer," says Mitch Kauffman, President and CEO of Wacoal.

Renowned for her hit singles like "Tell It To My Heart," "Love Will Lead You Back," and most recently, her chart-topping remix with DJ trio Cash Cash, Taylor Dayne is a strong voice for cancer awareness and early detection. She will make a special appearance at the Dillard’s in Stony Point Fashion Park in Richmond, Virginia on Wednesday, March 13. She will be signing autographs and taking photographs from 12:00 to 2:00 p.m.

"I'm really excited to be the spokesperson for Wacoal's Fit for the Cure® program for a second season. I was so inspired by the women I met at Fit for the Cure® events, and I'm looking forward to having an even greater impact in the fight against breast cancer this spring," says Taylor Dayne.

Wacoal will donate $5 for every person who receives a complimentary bra fitting and purchases a regular-price Wacoal or b.tempt'd bra at a Fit for the Cure® event. Over one million women have received bra fittings at Fit for the Cure® events.

Wacoal has donated over $6 million to Komen. One hundred percent of these funds go to Komen's direct patient support services, including their Patient Care Center, which provides emotional support through the free Breast Care Helpline, access to breast health services, financial assistance, information about clinical trials, breast health and breast cancer education, and more.

To book an appointment online for a complimentary bra fitting at a Fit for the Cure® event in your area:

1. Find an event at dillards.com/events/taylor-dayne-fitforthecure

2. Select a time

3. Book an appointment

Appointments are recommended but not required. Walk-ins are welcome.

For further information or to schedule an interview with a Wacoal Fit Expert who can discuss the importance of a professional fitting and describe how to find the right bras, please contact Factory PR at [email protected].

PRESS CONTACT

Dillard’s, Inc.Frances Burke-George727-341-6203
[email protected]

ABOUT DILLARD’S

Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion retailers – operating 247 Dillard's locations and 27 clearance centers spanning 29 states and an Internet store at dillards.com. The company focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard's complements this curated merchandise assortment with exceptional, client-focused customer care.

ABOUT WACOAL

Wacoal is the leading lingerie brand that women trust for fit, quality, and comfort. Wacoal pioneered the art of bra fitting, and today, their Fit Experts help women find the sizes that make them look and feel their best. Never satisfied with the status quo, their designers keep a finger on the pulse of the fashion industry. They are always looking for new and better ways to deliver bras that meet the expectations of modern women for comfort, quality, and performance. Shop www.wacoal-america.com or follow Wacoal on social for the latest updates: Facebook @Wacoal, Instagram @WacoalAmerica, and TikTok @WacoalAmerica.

ABOUT TAYLOR DAYNE

Taylor Dayne is an American pop icon with a career spanning three decades. With multiple chart-topping hits and a distinctive vocal style, Taylor has significantly impacted the music industry. Beyond her musical achievements, Taylor advocates for various causes and has a thriving career as an actress and author.

ABOUT SUSAN G. KOMEN®

Susan G. Komen® is the world's leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support, and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/ .

ABOUT FIT FOR THE CURE®

Wacoal's one-of-a-kind Fit for the Cure® events provide funds that directly contribute to Susan G. Komen's bold goal to reduce the current number of breast cancer deaths by 50 percent in the United States by 2026. Through Fit for the Cure® and other initiatives, Wacoal will make a guaranteed aggregate minimum donation of $250,000 to Komen in 2023. Fit for the Cure® is a registered trademark of Susan G. Komen®. To learn more, go to fitforthecure.com

Host or Publisher Dillard's Stony Point