Digital Marketing Masterclass 21 Feb 2023

Did you know that updating an old blog post with new information can increase the search effectiveness of your B2B blog by over 70%? Or that only 17% of B2B purchasers preferred to use an online chat feature, they would much rather get in touch via email.

The world of B2B marketing is changing and digital channels are becoming an ever more important element of the marketing mix for professional services organisations.

As a world leader in digital marketing strategy, fastfwd would like to invite you to a free digital marketing masterclass tailored specifically to the needs of marketers working in professional services.

This high impact two-hour session is designed to enable marketing managers and executives to level up their understanding of digital marketing strategy and to learn valuable new skills that they can apply to their day to day marketing activity.

• Attendees will be empowered to effectively plan their digital marketing strategy 
• Learn about UX and how to commission an effective website that works for their company 
• Learn what SEO is, how it works and where it fits in the overall marketing mix 
• Understand how to read digital marketing statistics and be introduced to Google Analytics
• Understand the importance of setting up an appropriate hosting infrastructure for a website

4:30 - Registration and Networking

5:00 - Welcome and Introductions

5:20 - Digital Marketing Toolkit - Everything you need to elevate your marketing in 2023.

5:45 - Break

6:05 - Live Audit, how we crack your traffic problems

6:20 - Leveraging LinkedIn for B2B

6:45 - Q&A

7:00 - Ends

Host or Publisher Fastfwd