Digital Marketing Basics: How Websites, Social Media, & AI Work Together

As part of our Wednesday Workshop Series, this practical and easy-to-follow session breaks down how today’s digital marketing pieces work together to help your business get found, build trust, and attract the right customers. Instead of feeling overwhelmed by multiple platforms and tools, you’ll gain a clear understanding of how to create a connected, results-driven online presence.

In this session, you’ll learn how your website, branding, search (including Local SEO), Google Business Profile, social media, and AI-powered tools all play a role—and how aligning them can drive real business growth.

In this workshop, you’ll learn how to:

• Understand how each digital marketing channel works together
• Improve your visibility through search and Local SEO
• Optimize your Google Business Profile for better reach
• Leverage social media and content to build trust and engagement
• Use AI-powered tools to enhance your marketing efforts
• Create a cohesive strategy without feeling overwhelmed

Presented by Giselle Aguiar, founder of AZ Social Media Wiz, a digital marketing consultant and trainer with decades of experience in SEO, content marketing, and social media strategy. Giselle has been helping businesses navigate internet marketing since 1995 and brings practical, actionable insights you can apply right away.

• Expert insights from experienced business leaders and SCORE mentors
• Strategic guidance to help you scale sustainably and confidently
• Valuable networking opportunities with like-minded business owners
• Peer connections and collaboration with others facing similar growth challenges
• Meaningful conversations that can lead to partnerships, referrals, and new opportunities

Held at the luxurious Building, a premier high-rise in Central Phoenix, offering a professional and inspiring setting designed for learning, collaboration, and connection.

Light Refreshments Available

Free on-street parking and/or parking garage validated.

Space is limited — register now to reserve your seat.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SCORE Greater Phoenix