Developing A Digital Marketing Plan (WEA Flexi)

This interactive workshop is designed to help you develop a practical and effective marketing strategy tailored to your small business or not-for-profit organisation. You’ll learn how to define a clear, focused marketing strategy that aligns with your goals and resources.
The course covers setting measurable goals, identifying your target audience, and selecting the most effective marketing channels. We’ll also explore popular platforms such as LinkedIn, Facebook, and Instagram, helping you understand how to use these tools to boost your digital presence. Please note, this is not a technical computer course but rather focuses on how to use these platforms to engage your audience and drive results.
Additionally, you will learn how to measure the effectiveness of your marketing efforts, enabling you to adjust strategies and ensure continued growth.
This course is ideal for aspiring entrepreneurs, early-stage small business owners, or anyone looking to turn their passion into a profitable business. Students will be provided with comprehensive course notes and a workbook, and are welcome to bring laptops or other devices to assist with research, etc.
A Statement of Attendance will be issued to students who complete the course.
This course runs for 5 weeks x 3 hours.
This course is available as a WEA Flexi course.
When you enrol in a WEA Flexi course, you have the option of attending each session in person or online via Zoom. You do not need to nominate a preference when you enrol, you can simply attend each session in person or online as it suits you.