Design Thinking Workshop on User Journey Mapping

Journey maps can help you and your team visualize what your end users are thinking, feeling, and doing, to build empathy which will help inform how to improve an experience. This session will help you understand how to create a journey map of your own.

To kick off this design thinking workshop, we'll split into teams and exercise empathetic listening skills. Then we will learn how to role-play scenarios that will help inform our map, while others observe and listen to the dialog while recording key elements of the interaction. This will start the foundation of a blueprint. Then together we'll gather around a journey mapping board using sticky notes and sharpies to transfer the understanding from the blueprint to a current-state hypothesis map. We'll further evolve the current-state journey map based on "customer" input; prioritizing pain points within the journey.

At the conclusion, each team will share out their current state journey map and new ideas, plus potential solutions that teams discovered during the process.

AGENDA

6:00 - 6:15 pm: Networking and refreshments, provided by 84.51

6:15 - 6:30 pm: Introductions and announcements

6:30 pm - 7:15 pm: Workshop

7:15 pm - 7:30: Q&A, sharing, and wrap-up

FACILITATOR

Marc Macaluso is a strategic minded business executive with experiences in B2B as a Manager at Emerson Electric and a Director at Regal Beloit; multi-billion dollar, international, industrial organizations where Marc honed his Digital Transformation and Customer Experience knowledge. Marc currently is the CMO for NKY Speech & Language Services, a healthcare company.

ABOUT OUR HOST

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we leverage 1st party retail data from nearly 1 of 2 U.S. households and 2 billion transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

HOW TO FIND US

There is a parking garage directly under the building at 100 W. 5th Street.

At 85.51° , use the main entrance on 5th Street. Then check in at the security desk in the lobby. From there, you'll be directed to the meeting room.

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Host or Publisher IXDA Cincinnati