Demystifying Marketing, a 20Fathoms Breakfast Lab

We’re demystifying marketing. For many founders and small business owners, marketing can feel overwhelming. There are endless tools, channels, and people promising the “right” strategy. It’s easy to get stuck trying to do everything at once.

In this session, Kristina Schnepf will help cut through the noise and bring marketing back to the fundamentals. She’ll guide participants through how to focus on the customers that matter most right now and define clear marketing goals that actually move your business forward. If you’ve been feeling scattered or unsure where to focus your marketing energy, this conversation will help you simplify your approach and regain control of your strategy.

• A clearer understanding of who your most important customers are right now
• A simple way to cut through marketing noise and focus on what actually matters
• Practical ideas for aligning your marketing efforts with your current business goals
• A more confident, focused approach to planning your marketing next steps

Kristina Schnepf is a marketing and communications leader with decades of experience in brand strategy, marketing communications, and corporate storytelling. She spent more than 20 years at Dow Chemical Company and later served as Vice President of Communications for North America at Goodyear Tire & Rubber Company, leading strategic communications for major global brands. Today, Kristina is President of Leap Consulting and owner of Peace Love and Little Donuts and Greendoor Folk School in Traverse City.

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.
And if you’d like to stay and keep working, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.

Learn more about Breakfast Lab.

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support.

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