Defining Your Path by Knowing Who You Aren’t (In Person Only)

The ability to strategically plan, whether it’s for your marketing department or an entire company, is crucial for businesses of all sizes. This in-person workshop will demystify the strategic marketing planning process and provide actionable insights to help businesses focus on the most important choices that come with creating a sustainable competitive advantage.

Audience takeaways:

1. Simplified Strategic Planning Process: The workshop will break down the strategic planning process into manageable steps, making it accessible and straightforward for businesses of all sizes.
2. Investment in Long-Term Success: Attendees will gain insights into the long-term benefits of strategic planning and understand why dedicating time and resources to this process is a valuable investment for the future of their business.
3. Unique Approach to Strategic Planning: By starting with what their business is not, participants will learn a counterintuitive, yet effective method to avoiding common pitfalls and create a more focused and effective strategic marketing plan.

Speakers:
Presenter: Brian McHale, CEO, Brandience

As the CEO of Brandience, Brian built an award-winning agency over the last 16 years focused on long-term client relationships and strategic ideas. With a career of advertising and marketing leadership experience, his mantra of five rules to stay nimble drives him: only measure what’s meaningful, communicate openly but judiciously, don’t let perfect be the enemy of good, be able to sprint when necessary, and be ready for what’s next. His skills and successes have been recognized throughout his career, including being recognized by Ad Age as a Media Maven and as a member of the prestigious Cincinnati Business Courier “40 Under 40.” Brian is a Miami University of Ohio alumni.

Event Notes:

• This is an IN PERSON event at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Barry Williams, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org

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