Deep in the Heart of Dallas, 100th Anniversary Festival
Schedule
Sun Apr 12 2026 at 11:00 am to 03:00 pm
UTC-05:00Location
Happiest Hour | Dallas, TX
About this Event
Inviting all UT Austin alumni, friends, and family to the Deep in the Heart of Dallas Festival, celebrating 100 YEARS of the Dallas Texas Exes!
We’re excited to celebrate our CENTENNIAL year with you by spotlighting notable alumni, Longhorn and DFW businesses, and partying with Vince Young, live music, family friendly activities, door prizes, games, and more!
Read more about our festival at http://dallastexasexes.org/deep-in-the-heart-of-dallas/
10 AM Pre-Session: Calling all high school students and their families! If you're interested in learning more about UT admissions and scholarships, or are considering accepting/have accepted to UT in the fall, we encourage you to come out to this pre-festival session curated just for you. Presented by the UT Austin Admissions Center in Dallas and Dallas Texas Exes.
Festival Highlights:
- Vince Young Meet and Greet
- Watch OnTexasFootball's Bobby Burton interview notable athletes
- UT Loteria on the Lawn for prizes
- Arts & Crafts
- Shop the Longhorn and Local Market
- Little Longhorn activities
- Happiest Hour extensive food and drink menu
- Notable Alumni speaker sessions and special guests: Meet our guests here
All patio tables outside are first come first serve and all main restaurant seating outside of the garage goes through the Happiest Hour host. Please note there will be no Texas Exes entertainment in the main restaurant unless there is inclement weather.
Ticket Info:
All proceeds from tickets will go to the cost of the festival and Dallas Texas Exes scholarship funds. We thank you for all of your support and for helping us with our 100th year goal of raising 100k of schoarlships!
General Admission (GA) tickets will have first come first serve seating in the Garage sessions. GA seats will be auditorium style, cocktail tables, or unsold tables.
All GA attendees will receive commemorative event totes, tickets to redeem 2 loteria cards, door prize tickets, and wristbands giving you access to free arts and crafts activities.
GA table resevation can be purchased for two time slots and will be lining the outer walls of the Garage. Table reservations come with 1 GA ticket per number of seats in the reservation and are limited in availability.
Meet and Greet ticket holders are allowed in the Happiest Hour Garage from 12 PM to 1:30 PM for Vince Young photos and autographs.
VIP ticket holders will received the same a GA ticket holders plus specialty merchandise and access to use the Happiest Hour rooftop, heavy appetizers, and a separate meet and greet with Vince Young.
Past and Present Board members: Email [email protected] for a special ticket offering.
Agenda
🕑: 10:00 AM - 11:00 AM
Pre-Festival Session: Admissions and Scholarships, Incoming Freshman
Info: Join us first thing in the morning with a pre-event session by the UT Austin Admissions Center in Dallas and Dallas Texas Exes Past President and past VP of Scholarships, Carl Tippens.
Students and their families are encouraged to come to learn about and ask about the current landscape of UT Austin admissions and how to apply for Texas Exes scholarships.
🕑: 11:00 AM - 12:00 PM
Kickoff and Alumni Panels (Garage Sessions)
🕑: 12:00 PM - 01:00 PM
Vince Young Meet and Greet
Info: For meet and greet ticket holders only.
🕑: 01:00 PM - 02:00 PM
Special Sessions (Garage Sessions)
🕑: 02:00 PM - 02:30 PM
Bobby Burton Live Interviews (Garage Sessions)
Where is it happening?
Happiest Hour, 2616 Olive Street, Dallas, United StatesEvent Location & Nearby Stays:
USD 0.00 to USD 211.00











