Death to Marketing w/ Andy Pearson

Join us for our FINAL speaker event of our 2025-26 season, "Death to Marketing" with Andy Pearson, VP of Creative at Liquid Death.

Presentation Overview:
Liquid Death has become one of the most successful marketing stories in recent memory. And they've done it in part because they hate marketing. In this presentation, VP of Creative Andy Pearson will unpack how Liquid Death's illogical, counterintuitive approach to everything they do is actually the smartest, safest choice they could make. Hear insights, anecdotes, and why worst practices beat best practice every time.

Speaker Bio:
Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, leads the creative team and in-house production studio known as Death Machine. Since 2022, Liquid Death has produced almost all its work in house, and Andy has directed or co-directed most of it since 2024. Prior, Andy spent 12+ years as an award-winning creative director and copywriter at ad agencies like CP+B, Deutsch, and Humanaut.

Info: AAF-ND President

Info: VP of Creative - Liquid Death

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Host or Publisher American Advertising Federation of North Dakota