Daze of Rosé

About Daze of Rosé:
Daze of Rosé is an annual celebration dedicated to the vibrant world of rosé wines. Originally conceived as a way to bring the community together to appreciate rosé, the event has grown into a beloved tradition in Charlottesville, VA. Showcasing a diverse selection of rosés—from dry and crisp to sweet and sparkling—Daze of Rosé offers attendees the chance to explore, taste, and enjoy a variety of styles.

One of the highlights of the event is the Virginia First Peoples Choice Wine Awards, where attendees can vote for their favorite rosé. This interactive experience not only allows participants to express their preferences but also contributes to the community’s choice for the best rosé of the event.

Held in the scenic downtown mall, Daze of Rosé is more than just a wine tasting—it’s a celebration of summer, community, and the rich heritage of Virginia’s winemaking tradition. With live entertainment, food vendors, and engaging activities, the event promises a memorable experience for both seasoned wine enthusiasts and newcomers alike.

Info: Indulge in an afternoon of exquisite wine tasting, featuring a selection of Virginia’s finest rosés and other offerings from participating wineries. Guests will have the opportunity to sample wines, savor unique flavors, and purchase their favorites by the glass or bottle. During this time, cast your vote for the People’s Choice Rosé, making your voice heard in this exciting competition. Voting concludes at 4:30 PM, with the winner revealed during the award announcement at 5:00 PM. Don’t miss this chance to discover new favorites and celebrate the best in Virginia wine!

Info: Keep the energy flowing as the afternoon transitions into an upbeat celebration with a live DJ set. Enjoy great music while mingling with fellow wine enthusiasts and soaking in the vibrant atmosphere. Whether you're dancing, sipping, or simply soaking up the vibe, the DJ set will keep the excitement going as we prepare for the big People’s Choice Rosé winner announcement at 5:00 PM!

Info: The moment we’ve all been waiting for! Join us as we unveil the winner of the People's Choice Rosé Wine Competition. After a day of tastings and voting, one exceptional rosé will be crowned as the crowd favorite. Gather near the main stage to celebrate the winning winery and raise a glass to their well-deserved victory! Cheers to the best in rosé!

Info: The celebration doesn’t stop at sunset! Join us for an exclusive after-party that marks the soft launch of a new spot. Experience a sneak peek of Charlottesville's newest rooftop destination, complete with signature cocktails, a curated wine list, and an elevated ambiance. Groove into the evening with an R&B night, setting the perfect vibe to wind down and toast to an unforgettable day of wine, community, and celebration. Limited access, so secure your spot early for this one-of-a-kind evening!

Host or Publisher Harmony Wine