Day 2: 2026 Waterloo Region Women’s Municipal Campaign School

If you’ve decided to run for municipal office — or you’re close — this is where things start to get real.

Day 2 of the Waterloo Region Women’s Campaign School is a full-day, hands-on training designed to help you move from “I think I might do this” to “Here’s how I’m going to do it.”

This is a non-partisan, practical experience for women who are ready to take the next step — not just to explore the idea of running, but to start building a campaign.

You’ll spend the day learning from people who understand what it actually takes to run — and win — a local campaign.

We’ll focus on the real work behind the scenes: how to plan your campaign, connect with voters, build a team, and communicate your message with clarity and confidence.

Together, we’ll walk through:

• How to map out your campaign and timelines
• What effective voter outreach really looks like
• The fundamentals of fundraising and budgeting
• How to work with media and tell your story
• Building a strong social media presence
• Preparing for debates and public conversations
• Recruiting and managing a campaign team

• You’ve decided to run — or are very close
• You want to understand what it really takes to run a campaign
• You’re ready to move from thinking to doing
• You’re looking for tools, structure, and support

A clearer plan. Practical tools. And the confidence to take your next step. This is where “maybe” turns into momentum.

The Waterloo Region Women’s Campaign School is a volunteer-led initiative that empowers women and individuals from diverse backgrounds to explore and pursue municipal leadership. With local roots dating back to 2003, the program provides practical training, real-world insights, and a supportive network to help participants step into public life.

Questions? Email [email protected] for more information.
This event is proudly non-partisan and open to women of all backgrounds and political perspectives.

Know what’s Happening Next — before everyone else does.

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