Dashboards & Decisions: Using AI without Going into AI Autopilot
About this Event
Dashboards & Decisions: Using AI without Going into AI Autopilot
More data. More tools. More content. But unfortunately, not more time. Sound familiar as a marketer? We know AI can help, but the tricky part is knowing where to hand off the work while holding on to our own judgement.
In this session, we’ll sort marketing process steps into three simple buckets: what can be automated, what needs to stay human, and what works best when people and AI collaborate. Along the way, we’ll share practical ways to cue human decision making in your processes and share how we’ve brought this to life with our marketing dashboard reporting.
What You’ll Walk Away With
- A simple process for categorizing your marketing tasks.
- Practical ways (analog and digital) to avoid AI over-reliance.
- Some real-world examples to inspire your next human-AI work collaboration process.
About the Speakers
Rachel Schmitz is a marketing leader with a background in psychology and a genuine curiosity for technology, shaping how she thinks about people, data, and decision-making. As an independent marketing consultant currently embedded with TiER1 Performance, she leads initiatives across demand generation, analytics, and marketing technology. Rachel built her expertise over nearly a decade at Prolink, rising to Director of Marketing, and later guiding customers through the adoption of AI recruiting software at Sense. She is especially curious about how data and AI can help us ask better questions, challenge assumptions, and make smarter decisions without losing the human judgment behind great marketing.
Sarah Ehrnschwender brings a blended background of marketing, business, technology, and design. As a Principal at TiER1 Performance, she has led Marketing for the past 10 years, and brings experience implementing emerging technology. Prior to TiER1, she served as Director of Marketing at the University of Cincinnati College of Nursing and was recognized in the 2015 Cincinnati Business Courier Forty under 40 Class. She earned a Bachelor of Fine Arts in Graphic Design from Miami University and an MBA and Master of Science in Marketing from University of Cincinnati. She is currently pursuing a PhD in Leadership and Change at Antioch University focused on employee wellbeing in human-AI work collaboration.
Event Notes:
- This is an in-person event. We look forward to seeing you at OfficeKey Rookwood at 4030 Smith Road, Suite 200.
- All are welcome at our B2B Marketing Community meetings, which are typically held on the first Thursday of every other month. You do not have to be an AMA member to attend.
AMA Cincinnati B2B Marketing Community
AMA Cincinnati’s B2B Marketing Community focuses on marketing strategies for selling to organizations. We exchange ideas and offer advice on leading strategic initiatives, marketing tools and resources, digital marketing for businesses, professional development and more. These insights are applicable to both small and large marketing teams.
Facilitated by Suzanne Parkey, Karen Karank, Sarah Speltz and Jim Savage, each monthly session hosts B2B experts who share best practices, helpful resources, and fresh ideas. With topics applicable to Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.
About AMA Cincinnati
AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00 to USD 11.49
