D&AD Masterclass: Ideas Unlocked

Forget the eureka moment and creative geniuses. Us normal folk live in the messy real world, where good ideas are hard, and difficulties lie all around. But every one of us is born a problem solver. A natural. We just need a chance to learn, and practice every day, the steps that can get us to the ideas that can inspire people, change things, and solve any problem.

In Ideas Unlocked you’ll learn, and use, five P’s that take you from problem to pitch, navigating some of the pitfalls along the way. Useful, real-world tools for work and for life, for individuals and for teams, for new starters and seasoned pros. After all, every problem is a chance to learn something new.

Across a full-day workshop, you’ll collaborate with other creatives, collectively problem-solve and discover a process you can use time and again.

Learning outcomes:

• Learn and use tried and tested techniques to solve any problem
• Be pushed to your creative limits and understand how to problem-solve under pressure
• Know how to overcome common pitfalls that come up during any creative process

Who is this course for:

• Anyone who's involved in coming up with ideas, no matter in which industry they work
• Designers of all types
• Those working for in-house creative departments
• Junior to senior creatives from agencies

Host or Publisher D&AD