CXPA Toronto: CX/EX Success Stories from Canadian Brands

Join us for an exclusive networking event focused on corporate culture and employee experience.

1 "Building a Seamless CX & EX Ecosystem: A Case Study for Transformation", presented by Experience Advisors.

• Discover how harmonizing EX strategies, processes, values, and skill development drive the ability to deliver holistic, customer-centric experiences across every touchpoint.

2 "Built to Thrive: How Connected Teams and Purposeful Engagement Elevate Customer Impact" presented by Wave (CXPA Toronto's 2024 EX Trailblazer Award winner).

• A thriving Customer-obsessed culture isn’t accidental—it’s built with intentionality, fostering employee engagement, meaningful change, & purposeful work. Research shows that a strong culture & employee experience fuel profitability, innovation, & customer satisfaction. Yet today’s workforce challenges—high turnover, evolving job seeker expectations, & the need to attract top talent to deliver exceptional CX—demand bold action. By embracing cultural transformation, companies can unlock workforce potential, implement targeted interventions, & create an environment where employees connect deeply with purpose—fuelling engagement, performance, & long-term success.

• Connect with the Best: Network with like-minded CX professionals who are just as passionate about making a difference.
• Learn from Leaders: Gain insights from colleagues who do amazing things in CX and EX.

• CXPA Member Perks: $20 USD. Great member experiences shouldn’t come at a premium!
• Non-members: $35 USD. Experience the benefits of CXPA first-hand!

Capacity is Limited – Register Today!

About the Speakers:

Jessica Cryer is on a mission to transform how organizations connect—with their customers & their people. With over 15 years of experience in customer & employee experience, Jessica has dedicated her career to creating meaningful, people-first strategies that leave a lasting impact. After building a successful career in the corporate world, Jessica made the bold decision to transition into entrepreneurship. This move allowed her to focus fully on her passion for driving innovation & meaningful change on her own terms. As Partner at CSPN & The Experience Advisors, Jessica leads the Advisory practice, blending her deep expertise in CX & EX strategy with a forward-thinking approach to digital transformation. Most recently, she’s taken on the challenge of spearheading the AI practice at XA, helping organizations harness the power of technology to deliver smarter, more personalized experiences for customers & employees alike.

Shawn Ashley is an MBA, CXPA, & Lean Six Sigma accredited, international leader in management consulting with a strong passion & focus on Customer/Employee Experience & Human-Centered Design. He has 10+ years of expertise, providing thought leadership & managing high-performing teams to support organizations in creating happier customers & employees. Shawn’s capabilities extend from managing enterprise-wide transformations to leading portfolios of professional advisory projects. Having exposure to many business landscapes, helping founders to CEOs of global brands bring their experience-goals to life, Shawn specializes in domains such as strategy design, business performance assessments, customer/ leadership segmentation, journey mapping, & voice-of-the-customer/employee programs – aligning an external, customer understanding to internal operational excellence.

Sandra Wrycraft is a strategic leader passionate about transforming customer (CX) & employee experiences (EX) to drive business success. As Chief People Officer at Wave Financial Inc., she is shaping a high-performance, people-first culture in a fast-scaling, product-led company.
With over 25 years of experience across Fortune 500s and start-ups, Sandra specializes in aligning business, leadership, & talent strategies to fuel growth. She has led large-scale transformations in consulting, retail, & healthcare & previously ran a successful management consulting practice.
Sandra is passionate about creating workplaces where exceptional employee experiences drive customer & business outcomes.

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About CXPA Toronto:

We are passionately dedicated to providing exceptional education to the Toronto network and would love to hear from you. Let us know if there are subjects you'd be interested in us covering in future sessions.

The CXPA Toronto Team

p.s. Stay in the loop:

• Join the CXPA Toronto LinkedIn group.
• Email [email protected] to get on our list to receive updates on events and local info.
• Join the new CXPA Toronto Community page.

Thank you to our Global Gold Sponsor and the rest of CXPA's .

A special thank you to our local sponsors Qualtrics and Bond Brand Loyalty

Host or Publisher CXPA Toronto Network