Customer Discovery Workshop

Calling all student entrepreneurs and tech enthusiasts!

Sometimes, in the pursuit of innovation, even the most tech-savvy student entrepreneurs can lose sight of their customers' needs and desires. In just 60 minutes, shift your perspective by learning how to become more customer-centric and avoid being overly focused on the solution to your problem!

Building a successful startup is not just about the technology; it's about the people who will use it. We've designed this workshop with the goal of providing you invaluable insights into the world of customer discovery, understanding the importance of empathy and genuine problem-solving.

• Understanding Your Customer: Learn why defining your customer before developing a product is an absolute must.
• Crafting Effective User Personas: Discover how to create user personas that lead to successful customer outreach.
• Practice Interviewing: Understand the significance of catering to your customer's needs and wants by interviewing others!

If you want to build solutions that your customer will eventually buy, it's crucial to take the time to learn about their pain points, needs, and wants. Don't miss this opportunity to supercharge your startup journey and build products that resonate with your customers - register and reserve your spot today!

Host or Publisher Kaplan Institute