Customer Discovery and Market Validation Workshop

This workshop will help companies avoid building and selling without true marketing validation. Scott Ellman, head of sales at Pinnacle Family of Companies, will help attendees gain a repeatable framework for conducting effective customer discovery interviews, techniques to distinguish real demand from "polite interest," practical methods to identify early adopter, as well as refine ICPs (ideal customer profiles) and a develop a checklist to validate markets before scaling sales or marketing.

Cost: free

About Scott Ellman:

Pinnacle Family of Companies delivers practical, outcome-driven workshops that help founders and business leaders make better decisions. Ellman brings more than 20 years of experience in building, lending and scaling high-performing sales organizations. As head of sales for Pinnacle, he is responsible for sales strategy, performance and talent development across the entire Pinnacle portfolio. Ellman is known for his practical approach to customer discovery, go-to-market execution and team leadership