Customer Advocacy Foundations

You’ve probably heard whispers (or shouts) of the major potential of customer advocacy programs and how B2B organizations are using them to propel some serious business outcomes.

Let us tell you—it’s all true. And we've helped it happen again and again. More and more enterprises are tapping into the power of personalized customer engagement and activation to produce real results: pipeline growth, organic brand amplification through social shares, authentic customer stories, powerful testimonials, glowing references and reviews, and a steady stream of referrals and upsells. Pretty exciting stuff, wouldn’t you say?

But here’s the million-dollar question: How exactly do you actually get started?

We’ve got fantastic news for you. For the first time, Captivate Collective is offering this essential workshop live and in-person! In this jam-packed, 2-hour workshop, we’re pulling back the curtain on everything you need to know to develop your own customer advocacy program. With over 30 years of combined experience and hundreds of successful customer engagement program launches under our belts, we know first-hand what works and, maybe more importantly, what doesn’t.

Have you ever wondered:

• What is customer advocacy and what does it really mean in 2025?
• How to measure success (in ways that’ll make your boss smile)?
• What best practices should I use to architect a customer advocacy program?
• Which platforms and tools are worth your time (and which aren’t)?
• Who your right audience is?
• How to nail your incentive strategy (and do I even need one)?

You’ll walk out with a clear roadmap, expert insights and recommendations, and our exclusive program planner workbook—everything you need to hit the ground running.

This workshop is perfect if you're:

• A customer marketer ready to launch or just starting your own customer engagement or advocacy programs
• A forward-thinking marketing or CS leader looking for more innovative ways to accelerate growth
• Someone who gets excited about learning new, cutting-edge customer marketing skills and wants to expand their customer engagement knowledge
• Based in London (see location details)

Want to know what makes our workshops special? We keep things intimate, interactive, and super practical. No death by PowerPoint here—just real conversations, real strategies, and real results.

Ready to develop your customer relationships into your strongest marketing asset? Spots are limited (because awesome things happen in small groups), so grab your spot before they’re gone!

Host or Publisher Captivate Collective