Culture Shifts: Navigating Marketing Challenges and Opportunities

Culture Shifts tell stories about the interconnectedness of human systems — the fissures they bear, the rust they gather, and their dependence on one another. Their triggers vary: think broad macro trends such as the recent pandemic, global conflict and its ripple effects, beliefs about science, politics, and technology, and more minor issues currently bubbling under the surface of “visible” culture.

Paying attention to these shifts can give us indicators of things to come – such as changes in people’s mindsets, kinship networks, values, networks…. and their demands on brands, products, and services. Examining these indicators of change-in-motion around us, we can start to guess what marketing adaptations we'll need to stay prepared for the future.

Speaker: Emilie Hitch
EVP | Strategy at broadhead.

Emilie Hitch joined broadhead 10 years ago following leadership roles at IDE’s Human-Centered Design Lab and Thinkers & Makers. She began her agency career at Olson, where she pioneered its highly regarded Brand Anthropology program, and was charged with the task of probing consumer thoughts and behaviors for clients such as General Mills, Lee Jeans and Nike Bauer. A trained facilitator, as well as a strategy specialist for global food and agriculture systems, Emilie designs and leads strategic planning processes for leading food and agriculture organizations around the world. A graduate of Yale with a degree in anthropology, Emilie also holds graduate degrees from the London School of Economics in anthropology and in public affairs from the Humphrey School at the University of Minnesota. She volunteers for such organizations as the Quetico Superior Foundation, Eat for Equity and YMCA Camp Warren.

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

8:00 am - Networking/Coffee & Breakfast (bagels and cream cheese, bacon, mini cheesecake)

8:25 am - Welcome/Announcements

8:30 am - Presentation

Host or Publisher Social Media Breakfast - Minneapolis/St. Paul