Cultivate a CEO Mindset

Join Business Coach and Psychotherapist Diana Zelvin, LCSW, for a powerful and timely workshop that equips freelancers with the most important mindset and strategies to have you thinking and acting like the CEO you need to be to thrive in these times. Whether you’re experiencing fear, stress, instability, or a dip in momentum, this session will help you recalibrate and learn how to take the reins so you and your business are not only surviving but are robustly thriving today.

Why Freelancers Need a CEO Mindset

You can’t control the economy, but you can control how you show up—and that starts with your mindset. As a freelancer, your income, energy, and success are directly tied to how you think, lead, and respond to challenges. It’s easy to fall into survival mode when the world feels uncertain, but this is exactly when resilience and resourcefulness matter most. Your mindset shapes how you market yourself, price your work, pursue opportunities, and bounce back from setbacks—helping you stay visible, confident, and focused even in shaky times.

Many freelancers see themselves as “just a one-person operation,” but in reality, you’re the CEO of your business. That means your mindset, strategy, and ability to navigate uncertainty are just as important as your talent or craft. Thinking and acting like a CEO is a different skill set—and it’s one you must build if you want to succeed long-term. The freelancers who thrive, especially in unpredictable times, aren’t always the most skilled; they’re the ones who lead their business with clarity, charge what they’re worth, maintain momentum, and keep their eye on the big picture—even when the road ahead feels unclear.

What You’ll Learn

In this session, Diana will guide you through the essential mindset shifts every freelancer needs to start thinking and leading like a CEO. You’ll learn how to move from reactive to strategic—transforming self-doubt, fear, and hesitation into clarity, confidence, and action. Diana will share practical tools to help you manage fear, rewire limiting beliefs, and make smarter, bolder decisions that support both immediate momentum and long-term growth. Whether you’re feeling stuck or simply ready to level up, you’ll leave with a clearer vision, grounded mindset, and the strategies you need to lead your business forward—even in times of uncertainty.

Key Learning Outcomes:

• Build confidence for decision making, charging your value and creating possibilities.
• Leverage relationships that generate support, referrals, and leads.
• Establish habits the most successful entrepreneurs use for calm, clarity and peak performance.
• Operate like a CEO - apply strategic, big-picture thinking to shape decisions that drive lasting success.
• Learn how to turn uncertainty into innovation and opportunity.

About the Instructor:

Diana Zelvin is a Business Coach, Psychotherapist and Entrepreneur who helps freelancers and business owners build profitable businesses doing the work they love. For close to 30 years she has empowered hundreds of professionals to get unstuck, build meaningful businesses, become happier and more successful in their business and life.   

In her side hustle, she is also known in NYC as a community leader and business strategist who spearheaded impactful community projects and helped organizations with business development and fundraising for many years. She is a founding board member of the North Brooklyn Chamber of Commerce and is Co-Chairmen of the Board of Directors of the North Brooklyn Parks Alliance. 

Diana received a Master’s in Social Work from Fordham Graduate School of Social Service in 1995 and a Bachelor of Fine Arts from Syracuse University in I985. She spent the first 10 years of her professional life as a freelance illustrator. She completed advanced training at The Institute for the Psychoanalytic Study of Subjectivity, National Institute for the Psychotherapies, The Institute for the Center of Contemporary Psychotherapy and The Institute for Life Coach Training.

Diana is a long time Brooklyn resident with her photographer husband, teenage son and their mischievous cats Pablo and Carlos.

Email address: [email protected]

Website: www.dianazelvin.com

Instagram: @dianazelvin

LinkedIn: Diana Zelvin

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