CRM EDGE / Presented by RI

Join RI for an afternoon exploring the resurgence of direct mail in 2026 and what it takes to make this powerful channel thrive in today’s integrated marketing landscape.

Direct mail is back, and brands are seeing the returns. Don’t miss the discussion as industry experts and brand leaders share how data, design, and technology are redefining direct mail performance in the digital age. Learn what’s working, what’s next, and how direct mail fits into tomorrow’s CRM strategies.

Through interactive speaker sessions and panels, you’ll walk away with clear, actionable ways to up your direct mail game this year.

Info: Explore how direct mail has evolved into a data-driven, high-performing channel in 2026. Powered by personalization, Gen Z engagement, and integrated digital strategies, learn how direct mail can deliver real ROI and cost efficiencies.

Info: Leading brand marketers discuss how direct mail is being reinvented as a high-impact, data-driven, and essential part of omnichannel strategies.

Info: Join an interactive, cross-industry panel discussion as marketers, vendors, and Canada Post share real-world best practices for succeeding with modern direct mail in 2026. We’ll discuss creative and data innovation, production resilience, compliance, and thriving amid the economic uncertainty that everyone is facing.

Know what’s Happening Next — before everyone else does.

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Host or Publisher RI