Creativity That Performs: Turning Big Ideas Into Measurable Results

How to blend creative storytelling with data to drive engagement, revenue, and brand growth—without killing the idea.

Greta is a marketing leader with 15+ years of experience building brands, driving growth, and engaging audiences across digital, mobile, and content platforms. She currently serves as Vice President of Marketing, Communications and Member Services at Wright-Hennepin, an electric cooperative in Rockford, Minnesota. Previously, she led digital marketing and content for the Minnesota Wild, overseeing award-winning storytelling and fan engagement at scale. Her career also includes leadership roles at Gopher Sport, Jostens, Walgreens, and Enova, spanning B2B, B2C, e-commerce, loyalty, and mobile marketing. She’s known for blending creativity, data, and team leadership to deliver meaningful results. 

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Host or Publisher South Dakota Advertising Federation