Creating Your Entrepreneurial Journey in Video Production

IN-PERSON EVENT

Whether you're a budding filmmaker, aspiring producer, or seasoned videographer ready to take the next step in your entrepreneurial journey, "Lights, Camera, Enterprise" provides the guidance, resources, and inspiration needed to thrive in the competitive world of video production entrepreneurship. Don't miss this opportunity to shine bright in the industry and make your mark on the screen!

Series Outline:

Wednesday, July 31 | 10:00 AM - 11:30 AM

Entrepreneurship Fundamentals

• Vision and Goal Setting: Learn how to articulate your vision for your video production venture and set actionable goals to guide your entrepreneurial journey.
• Business Planning: Understand the importance of a solid business plan and how to develop one tailored to the unique needs of a video production business, including budgeting, financing, and forecasting.
• Legal Considerations: Gain insights into key legal aspects of starting and running a video production business, including contracts, intellectual property rights, and industry regulations.
• Risk Management: Explore strategies for identifying and mitigating risks in the video production industry, ensuring the longevity and sustainability of your entrepreneurial endeavor.

Wednesday, August 7 | 10:00 AM - 11:30 AM

Steps to Kickstart Your Journey

• Market Research and Niche Identification: Learn how to conduct effective market research to identify target audiences and niche markets for your video production services.
• Brand Development: Discover the importance of branding in the video production industry and how to create a compelling brand identity that resonates with your target audience.
• Setting Up Your Workspace: Get practical tips on setting up your video production studio or workspace, including equipment selection, layout optimization, and workflow efficiency.
• Building Your Team: Understand the importance of assembling a talented and reliable team to support your video production business, including freelancers, contractors, and collaborators.

Wednesday, August 14 | 10:00 AM - 11:30 AM

Innovative Marketing Strategies

• Digital Marketing Essentials: Explore various digital marketing channels and strategies, including social media marketing, content marketing, and search engine optimization (SEO).
• Networking and Relationship Building: Learn how to leverage networking opportunities to expand your professional contacts, forge strategic partnerships, and attract new clients.
• Branded Content Creation: Discover the power of branded content in video marketing and learn how to create engaging and effective branded videos that resonate with your target audience.
• Measuring Success: Explore key performance indicators (KPIs) and metrics to track the effectiveness of your marketing efforts and make data-driven decisions to optimize your marketing strategy.

Wednesday, August 21 | 10:00 AM - 11:30 AM

Equipment Requirements and Support Systems

• Essential Equipment: Get an overview of the essential equipment needed for video production, including cameras, lighting, audio, and editing software, and learn how to make informed purchasing decisions.
• Technical Skills Development: Gain practical skills in camera operation, lighting setup, sound recording, and video editing through hands-on workshops and demonstrations.
• Financial Management: Learn how to manage your finances effectively as a video production entrepreneur, including budgeting, invoicing, expense tracking, and tax considerations.
• Community Building and Support Networks: Discover the importance of building a supportive community of fellow video production entrepreneurs, industry professionals, and mentors, and learn how to leverage these networks for guidance, inspiration, and collaboration.

Step into the spotlight with this dynamic 4-week workshop presented by Diane Strand, a seasoned serial entrepreneur and acclaimed executive producer. With a track record of launching over 100 successful careers in the entertainment industry and assisting production companies in their inception and expansion, Diane brings a wealth of knowledge and expertise to the table. Participants will learn how to cultivate a network of like-minded individuals, industry experts, and potential collaborators, setting the stage for exponential professional development and business expansion.

Host or Publisher Entrepreneurial Resource Centers