Creating Visual Stories to Boost your Brand

Unlock the power of visual storytelling in this hands-on masterclass that equips you with essential skills for capturing and captivating audiences and communicating for heightened impact. In the digital media environment visual media are the most popular and used sources of information and entertainment. Visual narratives can go viral and produce high impact results. As devices for capturing images and editing content have become smaller, cheaper, and more powerful, it has become possible to produce quality content with high impact quickly and at low cost. This course empowers participants to capture attention with content to strengthen and elevate your brand, stimulate higher degrees of interaction with your audience and customers, and deliver your message impactfully. The masterclass draws on the state-of-the art facilities and instruction of Northwestern Qatar, the region’s leading university in media, communications and storytelling. Participants enjoy exclusive access to gear an studios that ensure a high-quality content creation experience. Register now to reserve your place because course size is intentionally small to ensure personal instruction and maximum engagement with the equipment and facilities. Learn how to transform your storytelling approach to produce visual stories that are impactful.

Instructor’s Goals:

• Teach essential principles for effective storytelling using visual media and how to apply the principles for many applications, from internal organizational communications to marketing, branding, and customer engagement.
• Facilitate learning essential practical skills in processes and practices of video production, from story design to shooting to editing (i.e., pre-production, production, and post-production).
• Enable participants to build personal confidence in their knowledge and abilities for how to communicate messages clearly, engagingly, and impactfully using visual media assets.

Learning Outcomes – by the end of the course, students will be able to:

1. Plan, capture, and edit video material to effectively communicate messages they have designed and produced for a specified target audience. In short, they will know how to produce visual media assets to achieve strategic objectives.
2. Utilize visual storytelling techniques to communicate messages in ways that exercise creativity and generate high degrees of engagement.
3. Produce a capstone video for a decided purpose that demonstrates having learned the essential knowledge and skills featured in this masterclass.

Masterclass Schedule: 12 – 13 February 2025

• Two sessions on Wednesday, the 12th of February, from 9:00 am to 4:00 pm
• Two sessions on Thursday, the 13th of February, from 9:00 am to 4:00 pm

Session One: Introduction session to understand the essential skills and key principles for producing visual media assets. Participants learn how to plan a production, craft a storyline, decide how to visualize the story for impact, and how to use cameras and lighting.

Session Two: Participants work in a dedicated studio to practice and develop the essential skills in ways that reflect understanding of key principles. The instructor and an experienced production assistant work with participants to develop hands-on skills in preparing and capturing visual images.

Session Three: Participants finalize videotaping of visual assets for a story they are producing and are introduced to the editing suite and tools to begin the post-production process. The instructor and production assistant work with participants to develop hands-on skills in post-production.

Session Four: Participants complete their visual story assets, which are screened in the latter part of the session. The screening process involves receiving and learning to provide professional feedback.

Registration Fees

The course fee is $1,475 USD (QAR 5,369.00) per participant. The fee includes lunch and hospitality service. Participation requires payment in full via Eventbrite at the time of registration. Alternatively, payment can be made at the NU-Q bookstore. Please contact [email protected] to arrange for the payment at the NU-Q bookstore.

Refunds are provided on the following basis:

• 100% refund or postponement if cancelled/notified 28 days prior to course commencement.
• 75% refund or postponement if cancelled/notified 14 days prior to course commencement.
• 50% refund if cancelled 7 days prior to course commencement.
• 25% refund if cancelled 48 hours prior to course commencement.
• 0% refund if cancelled less than 48 prior to course commencement or no show.

Participants who cancel enrolment can choose to transfer the paid fee to a future masterclass rather than receive a refund. Should the course fees differ, participants will receive a refund on the difference or make an additional ‘top-up’ payment.

A 15% discount is offered for Qatar Foundation and university employees in Education City, as well as EC alumni. Northwestern Qatar Executive Education required participants to attend 90% of the course to get a certificate of participation/completion.

Host or Publisher Northwestern University in Qatar