Creating Optimized Content in the Age of AI Search

As part of our Wednesday Workshop Series for established entrepreneurs, this session explores how AI-powered search tools are changing the way customers find businesses online—and what you need to do to stay visible.

Search is no longer just about keywords. Platforms like ChatGPT, Gemini, Google AI Overviews, and Perplexity are transforming how content is discovered, summarized, and recommended. To compete in this new environment, businesses must create content that both search engines and AI answer engines can easily find, understand, and cite.

Key topics include:

• Shifting from keyword-focused content to question-focused content
• Understanding Google’s E-E-A-T framework and why it matters
• What types of content perform best, including blogs, FAQs, videos, articles, and infographics
• Where to publish and share content to improve visibility and increase the likelihood of being cited by AI search tools

You’ll leave with practical ideas for the types of content that best fit your business, along with a clearer understanding of what you can realistically create and leverage to improve your online visibility and authority.

Presented by Giselle Aguiar, founder of AZ Social Media Wiz, a digital marketing consultant and trainer with decades of experience in SEO, content marketing, and social media strategy. Giselle has been helping businesses navigate internet marketing since 1995 and brings practical, actionable insights you can apply right away.

• Expert insights from experienced business leaders and SCORE mentors
• Strategic guidance to help you scale sustainably and confidently
• Valuable networking opportunities with like-minded business owners
• Peer connections and collaboration with others facing similar growth challenges
• Meaningful conversations that can lead to partnerships, referrals, and new opportunities

Held at the luxurious Building, a premier high-rise in Central Phoenix, offering a professional and inspiring setting designed for learning, collaboration, and connection.

Light Refreshments Available

Free on-street parking and/or parking garage validated.

Space is limited — register now to reserve your seat.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SCORE Greater Phoenix