Creating Content on Social Media with Mike Jeffrey | Online

Creating Content on Social Media with

Social media has become an essential platform for photographers to share their work, connect with their audience, and grow their business. Join Mike Jeffrey in this online class, designed to help photographers unlock the potential of popular platforms such as Instagram & TikTok. You'll discover how to craft a unique personal brand, use storytelling to engage followers, and leverage the camera equipment you already own to create high-quality videos. Whether you're new to social media or looking to sharpen your strategy, this workshop will teach you the key techniques for building a strong following, increasing engagement, and attracting potential clients through your photography.

About Mike:

Mike Jeffrey is a Wedding Photographer and Photography Educator based in Darug Country in Sydney, Australia. He creates short educational videos on Instagram & TikTok speaking on everything from Wedding Photography, Editing, Flash Photography, Posing and Business. His videos have been seen by millions of people around the world and in the first 12 months of posting consistently grew his audience to just over 250,000 followers. Mike has also started a podcast called My Creative Journey and is now running an online photography community where he hopes to share more of his knowledge and help others become better photographers.

Skill Level:

Beginner to intermediate.

Topics Covered:

• Idea Generation
  The hardest part of content creation is coming up with ideas. In this class, you'll learn how Mike generates, catalogues & scripts his video ideas.
• Record & Edit High-Quality Videos
  One thing that sets Professionals and Amateurs apart is the quality of their videos. Photographers have the unfair advantage of owning good quality camera gear and in this class, you'll learn how to use it to create short-form videos.
• Building a Personal Brand
  To stand apart on Social Media you need to leverage the things that are uniquely you. Personal Brands matter and are a big reason why people choose to follow your content.
• Creating Engaging Content
  Some ideas are better than others and on social media, you have to play the game. If people aren't hooked in the first 3 seconds then it's almost game over. In this class, you'll learn how to create videos that are fun and engaging to watch.
• Marketing your Work
  Social Media is designed to help you market your photography business and gain clients who enjoy your work. Make sure you are clear on your offer and have a system in place for capturing new leads.

What to bring:

• Computer with an Internet connection
• Your curiosity and enthusiasm
• Questions

Host or Publisher Nikon School Australia