CreaTech Partnerships: How to Choose Strategic Partners

Workshop 1 - CreaTech Partnerships: How to Choose Strategic Partners To Power Your Projects (Refreshments provided)

As part of the CreaTech Frontiers programme and through discussion and practical exercises, you’ll gain tools and insights to build collaborations that are creative, sustainable and set up for success.

From the smallest projects to the biggest collaborations, CreaTech is powered by partnerships. But choosing the right partners can be difficult. From technologies and platforms to budgets and timelines, and the push and pull of creative development, partnerships can make or break a great idea. In this workshop, strategist and consultant Ian Ravenscroft (Founder, Green Raven) invites you to explore the good, the bad, and the ugly of CreaTech partnerships and learn ways to identify the right partners for your projects.

Who should attend?

Whether you’re an artist, technologist, SME, producer or project manager successful collaboration is key to thriving in the CreaTech space. This session will help you understand what makes good partnerships work or what can cause them to fail.

This session will evaluate potential partners, tools to strengthen existing collaborations and renewed confidence in shaping creative and commercial relationships that truly deliver.

CreaTech Frontiers is a 5-year £7.2 million project funded by the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI) establishing a West Midlands CreaTech ecosystem by funding collaborative R&D, supporting business innovation and developing skills and talent.

About the Facilitator - Ian Ravenscroft

Ian Ravenscroft is founder of Green Raven, a consultancy that helps organisations think strategically, apply creative and emerging technologies, and innovate in commercial and cultural spaces.

Ian’s work with Green Raven includes being strategy lead at award-winning XR company Juice Immersive, providing strategic advice to cultural organisations for Arts Council England and Bloomberg, assessing funding calls and mentoring for The Space, and supporting innovative businesses for Creative UK and STEAMhouse.

Previously, Ian worked at the BBC as part of BBC Three and the Digital Guerrillas innovation team. He has also supported projects as part of the Commonwealth Games and UK City of Culture, and has produced immersive narratives for BFI and StoryFutures with BAFTA and RTS award-winning animation house Second Home Studios.

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