Create Content That Converts: A Live Photo + Video Visibility Experience

This is a guided, in-person photo and video content experience designed for established coaches, founders, and creatives who are already visible and want their content to do more.

Beyond the Brand is where strategy meets play. You’ll create high-impact photo and video content in a supportive, creatively charged environment that makes showing up on camera feel lighter, easier, and more natural. This is not a rigid content day or a high-pressure shoot. It’s structured, intentional, and surprisingly fun.

You’ll move, experiment, collaborate, and create alongside other smart, accomplished leaders while receiving clear direction, coaching, and feedback in real time. The result is content that feels alive, confident, and aligned with how you actually show up in the world.

This event is also an introduction to the Beyond the Brand membership for those who aren’t yet members — a chance to experience the method, energy, and momentum before deciding whether to continue within the ongoing community.

This experience is for you if:

• You’re a coach, founder, or creative looking to launch or scale

• You show up consistently online, but want more conversions

• Your content feels fine, but not powerful

• You value community and layers of support
  

Beyond the Brand monthly events are built around a simple method: creating consistent content for your brand, visibility coaching, and the connections and support of a creative community.

This is not your typical photoshoot or mini session:

• The Beyond the Brand method in action: guided photo and video creation designed to build confidence through repetition, not pressure

• Live coaching and direction so you understand why your content hasn’t been landing and how to adjust it

• A high-caliber room of leaders creating alongside you

A community that makes being visible feel normal instead of awkward

**This is where visibility stops being a solo effort and starts becoming a practice.

This is where it gets fun!

You’ll walk away with:

• High-quality photo including ready to share B-roll

• Creative direction, posing guidance and strategy so you know how to show up and what to do with your hands

• Professional hair and makeup included (a $250 value), provided by our sponsor: Blush

• Real community connection and support

• Content you can use across social, launches, speaking, and brand updates

Investment: $695 (non-member rate)

**Member fee starting at $555 - for more info on membership head over to the
Beyond The Brand Membership Page

Capacity: 10 total spots to keep the experience intimate

Status: 5 spots already filled and are going fast. Grab yours now!

Can’t make this date but want to join in the future? Email Candace at [email protected] to get more info about future events.

“I don’t like getting photos or taking videos of myself, so I was surprised with how much fun I had! It was such a great group of women and Candace created a space to play. The final photos she did were awesome and I got lots of b-roll that I can use for so many things.”

— Kendra Seone

“I freaking LOVE Candace and her Beyond the Brand events. Seriously, it’s the most confidence-inducing on-camera experience I’ve ever had. Candace and her featured speakers help you learn more about how to show up on camera with your brand fully embodied and shining brightly.”

— Olivia Rose

Know what’s Happening Next — before everyone else does.

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Host or Publisher Candace Smith // The Essence Photographer