Create an Intentional Social Media Strategy - Glensheen

Learn from Glensheen’s Marketing & Communications Specialist, Kendall Lotto, about taking on an established organization’s SM presence.
About this Event

Event Description: Learn from Glensheen’s Marketing & Communications Specialist, Kendall Lotto, about taking on an established organization’s social media presence and turning it into an intentional, engaging strategy. She’ll share practical approaches for planning ahead, increasing engagement, growing an audience, and creating a sustainable social media presence.

Bio: Kendall Lotto is the Marketing & Communications Specialist at Glensheen, where she is approaching her first year helping bring the historic estate’s stories, events, and experiences to life through marketing, communication, and design. With five years of experience in marketing and design and a background in Graphic Design, Kendall brings a wide range of creative skills to her work, including advertising, email marketing, website design, social media strategy and content creation, photography, illustration, and more. You could say she’s a dabbler in many creative skills—and she’s always looking for a new one to add to the list.