Crafting Personas and Tailoring Messages

Join us for networking, lunch at Union Jack, and learning session from Theresa Goodwin.

• Introduction to Personas and Audience Segmentation
• Creating Effective Personas
• Understanding and Segmenting Your Audience
• Tailoring Your Marketing Messages
• Applying Personas and Segments in Campaigns
• Q&A and Practical Takeaways

With over two decades of brand, marketing, and sales expertise, Theresa is a certified brand architect and the visionary leader behind Boldthink, a distinguished brand strategy agency. As the Founder and CEO, she's fueled by a profound passion for empowering businesses by developing robust brand and marketing strategies. Her mission is to craft solutions that not only foster strong brand reputations but also set her clients apart from their competitors, ultimately driving increased revenues.

Host or Publisher AMA Indy