Crafting Compelling Infographics for Your Marketing Campaigns

Discover how to elevate your marketing efforts by leveraging the power of infographics. Join us to gain valuable insights and practical skills that will enable you to create captivating visual content.

What You Will Learn:

1. Infographic Fundamentals: Understand the key components and best practices of creating effective infographics that resonate with your target audience.

2. Communicating Complex Ideas: Learn how to distill complex information into clear, concise, and visually appealing infographics that effectively convey your message.

3. Collaborative Design Strategies: Discover how to collaborate successfully with designers, harnessing their expertise to bring your vision to life and create infographics that align with your brand's identity.

4. Ideation Techniques: Explore innovative ideation methods to generate compelling infographic concepts that capture attention and drive engagement.

5. Visual Storytelling: Master the art of visual storytelling to create infographics that evoke emotions, inspire action, and leave a lasting impact on your audience.

6. Execution and Optimization: Gain insights into the process of executing infographic campaigns, from initial concept to final delivery, and learn how to optimize your infographics for various marketing channels.

By the end of this session, you'll be equipped with the knowledge to amplify your marketing efforts with Infographics.

Speakers:

Jake Ziolkowski // Senior Graphic Designer, Creatives On Call

Jake Ziolkowski is a distinguished Art Director and Senior Graphic Designer Associate with Creatives On Call. For the past five years, Jake has been instrumental in providing innovative solutions to Creatives On Call's clients across a myriad of industries, including high-tech, consumer packaged goods, non-profit, business-to-business, consumer goods, publishing, and beyond.

With a wealth of experience under his belt, Jake is known for his expertise in crafting captivating print pieces, custom illustrations, dynamic infographics, and user-centric designs. He has an unwavering commitment to excellence and a knack for seamlessly blending creativity with functionality.

Tom Feld // Associate Director of Marketing, Creatives On Call

Tom Feld is the Associate Director of Marketing at Creatives On Call. With an affinity for data and a keen eye for detail, Tom thrives on transforming complex narratives into visually appealing stories that captivate and engage. His strategic marketing approach is rooted in a deep understanding of analytics, allowing him to uncover insights that inform and elevate every aspect of his campaigns.

In his two-year tenure with Creatives On Call, Tom has been the driving force behind numerous successful marketing campaigns, leveraging the Associates in the Creatives On Call network, to create marketing stories that resonate with audiences and drive measurable results.

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Barry Williams, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org

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