Crafting a Marketing Plan for Success

According to the American Marketing Association, 56% of companies that exceeded their business goals had a documented marketing plan in place. Having a plan not only helps businesses stay focused on their objectives but also gives them a competitive edge by enabling proactive decision-making and targeted marketing efforts.

This engaging workshop will focus on building an effective marketing plan that supports your business growth. We will delve into essential strategies for identifying your target audience with precision, ensuring every marketing effort is targeted and effective. Through interactive exercises and expert guidance, you will learn how to define clear marketing goals that align with your business objectives, laying the foundation for measurable success.

• Gain an understanding of the concept of a marketing plan and provide a framework for developing your own.
• Discover how creating a marketing strategy can help to drive business growth and achieve your overall goal of reaching your target market.
• Explore various marketing channels (e.g., social media, email marketing, content marketing) and how to choose what works for your unique business.

This is a NO COST event; howeever, you must register at https://ugasbdc.training/gsu/0602-001

Host or Publisher UGA SBDC at GSU