Covent Garden's Backstage Beauty Pass

Purchase your Covent Garden Backstage Beauty Pass and join us on a trail of beauty discovery worth over £200.
About this Event

Introducing the Backstage Beauty Pass

For the first time, Covent Garden invites visitors to book a ticket to go behind the scenes, uncovering the best of beauty in the neighbourhood and what the standout brands have to offer. Taking place on the 4th and 5th of September, start your quest at Peloton Studios London on Floral Street to receive your BEYOND BEAUTY tote bag and map, to embark on a walking trail unlocking an exclusive haul of beauty must-haves worth over £200 from 10 iconic brands. The impressive line-up of participating retailers offering new launches, cult favourites and beauty heroes, includes Charlotte Tilbury, Code8, Glossier, Guerlain, INITIO Parfums Privés, Kiehl’s, Matière Première, NARS, Neal’s Yard Remedies and Peloton London Studios.

With a limited number of tickets going on sale midday on 21st August, tickets are first come first served. For every £20 ticket sold, 50% will directly support this year’s charity partner, Beauty Banks, helping them work towards a future without hygiene poverty in the UK. Each ticket purchased includes an entry into our exclusive prize draw, with a prize valued at over £300 up for grabs.

THIS BACKSTAGE PASS TICKET IS NOT FOR ADMISSION OF ANY POP-UPS, TAKING PLACE THROUGHOUT THE FESTIVAL DURATION (4TH - 13TH SEPT)

COLLECTION INFORMATION:

Collection of your tote bag and map is available between 11am - 6pm on Friday 4th and Saturday 5th September inside Peloton Studios London, Floral Street from a Beyond Beauty staff member.

You will be able to present your map and tote bag at each participating brand to redeem your beauty item - Don't forget to get your map stamped at each location. Once you have visited all 10 locations on the trail and received your beauty items - you've officially completed your backstage access!

GIVEAWAY:

Purchasing a ticket for Covent Garden's Beyond Beauty Backstage Pass, automatically enters you into our prize draw to win the ultimate beauty bundle worth over £300. Visit coventgarden.london for the full terms and conditions.

DATA COLLECTION:

By purchasing a Covent Garden's Beyond Beauty Backstage Pass you are consenting to receive marketing updates via the Covent Garden Newsletter. Please view our privacy policy for more information.

Ticket holders must be 18+ and available to redeem in Covent Garden London on 4th or 5th September 2026. Tickets are non-refundable, non-transferable and subject to availability.