Counter Culture @ Cheese & Libations Expo

Culture is bringing Counter Culture to San Diego in partnership with the —a weekend of exceptional cheese, drinks, and industry connections.

On May 16, 2025, join us at for Counter Culture, an exclusive, full-day trade event designed for cheesemakers, importers, mongers, and buyers. Expect hands-on education, insightful presentations from top producers, and ample networking opportunities—all paired with a Tasting Table overflowing with charcuterie and accompaniments.

Presenters include:

• Le Gruyère AOP
• Vermont Creamery
• Beemster
• Rumiano Cheese
• Ritrovo
• Marieke Gouda
• Quality Dairy from Britain
• The Fine Cheese Co.
• Maker to Monger

(Agenda subject to change)

After, let's keep the party going at , an exclusive evening event for trade professionals. This buyers-only gathering at BRICK Liberty Station (5-8 PM) is a chance to connect with fellow industry pros while exploring select vendors in an intimate setting. Free for Counter Culture Attendees.

Then, from May 16-18, 2025, the Cheese & Libations Expo takes over BRICK Liberty Station for a weekend of indulgence (this is a separate ticketed event).

Where to Stay

Coming in from out of town? We've got you covered with a special rate at Courtyard San Diego Airport/Liberty Station. .

Host or Publisher culture: the word on cheese