Converting Holiday Customers - Marketing Strategy Workshop


Wed Dec 07 2022 at 08:00 am to 09:30 am


Alison's Cafe House | Turlock, CA

Discover smart tactics to keep those Christmas customers coming in all year! This is a FREE workshop for local business owners and staff!
About this Event

Discover smart tactics to keep those Christmas customers coming in all year!

In today’s competitive environment, attracting and retaining customers is a keystone to your marketing activities. With holiday shoppers often comprising 60+% of total annual revenues, how can you keep them coming back for more once the bows and bells are down?

In this workshop you’ll learn:

  • 3 Important steps to building customer relationships – and why it matters
  • Creative ways to capture contact info for permission-based marketing
  • How to identify and cultivate your MVPs to boost profits – and get more customers
  • Leveraging “local” – tips and tools to be better than the big players

Claudia Newcorn has been a Valley Sierra SBDC Lead Consultant for over a decade. She is the president of Acorn Enterprises Marketing, an award-winning strategic marketing advisory firm ( With over 30 years’ business and marketing experience, she has consulted for hundreds of companies of all sizes, from start-ups to multi-million dollar firms, such as Gillette, Delicato Family Vineyards and E&J Gallo Winery. Claudia helps business owners and managers develop and implement successful marketing solutions, strategies and plans tailored to each firm’s capabilities and needs. A popular speaker, trainer, consultant and coach, Claudia has won multiple awards for consulting excellence. She is also the award-winning author of the Amazon best-selling business book Zipline to Success, Fast-Track Marketing Strategies to Accelerate Your Sales & Profits. Follow her on Linked In. (

As a busy business owner, you’re always looking for ways to grow your business by working smarter. Your customers are your most valuable assets. Maximizing their value is one way to get a great ROI on your time while improving your bottom line

Workshop is presented by Valley Sierra SBDC and its host Opportunity Stanislaus. Brought to you by the City of Turlock with ARPA funds to support our Turlock businesses, and contribute to their success and future.


Where is it happening?

Alison's Cafe House, 219 West Canal Drive, Turlock, United States

Event Location & Nearby Stays:


USD 0.00

Valley Sierra Small Business Development Center - SBDC

Host or Publisher Valley Sierra Small Business Development Center - SBDC

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