Content That Converts: A Strategic Roadmap for Your Business

Are you struggling to create content that drives results? Many entrepreneurs and small businesses face common challenges when it comes to content strategy and management. From lack of direction and inconsistent branding to limited resources and difficulty measuring ROI, these hurdles can hinder your ability to effectively reach your target audience and achieve your marketing goals.
This workshop is designed to provide you with the tools and strategies you need to overcome these challenges and create content that truly converts.
You'll learn how to:

Develop a strong brand identity and values: Establish a clear and consistent brand message that resonates with your target audience.
Create high-quality, engaging content: Produce content that captures attention, provides value, and drives conversions.
Optimize your content for multiple platforms: Ensure your content is easily accessible and effective across different channels, including search engines, social media, and email.
Measure and analyze content performance: Track key metrics to understand what's working and what's not.
Leverage content to achieve your business objectives: Align your content strategy with your overall goals and drive results.
By the end of this workshop, you'll have a clear roadmap for creating content that converts and helps your business thrive.

Facilitator:

Plavaneeta Borah is a seasoned content professional with over 12 years of experience driving digital growth and engagement across platforms. With a background in journalism and a passion for innovation, she has successfully led transformative content initiatives for media and e-commerce brands globally. Now, Plavaneeta leverages her expertise to help entrepreneurs and small businesses craft compelling content that has the power to connect, inspire and drive meaningful action. She offers tailored content strategy and management consultancy, helping clients develop effective content strategies for their businesses. Plavaneeta is also the founder of House of Craftivities, where she conducts art and craft workshops to nurture creativity, self-expression and emotional well-being.

Host or Publisher Equals