Content Strategy for Calgary’s Innovation Ecosystem: Live Workshop

How can Calgary’s innovation ecosystem better communicate its value, attract the right founders, and amplify impact across the city?

This interactive workshop is designed for Calgary Innovation Coalition Network organizations looking to strengthen their brand presence, clarify their messaging, and build a more intentional content strategy.

Together, we’ll explore how to:

• Build visibility without a large marketing team
• Clearly communicate your organization’s value to founders
• Turn your programs, services, and impact into compelling content
• Use content to strengthen trust and navigation across the ecosystem

✔️ How to clarify your organization’s messaging and positioning
✔️ How to create founder-focused content that drives engagement
✔️ How to use LinkedIn, email, and video more effectively
✔️ How to build thought leadership and organizational credibility
✔️ How to create simple, repeatable content systems for small teams
✔️ How CIC members can collaborate and cross-promote to amplify visibility

This session is designed for:

• CIC Network Members (Organizations supporting founders)

Daniel is a marketer, educator, and founder focused on helping organizations grow through strong branding and content strategy. He is a Certified Brand Strategist, professor at OCAD University, and a recognized leader in marketing and community impact.

Through his work, Daniel supports founders and organizations in building aligned brands, compelling content, and impactful storytelling that drives real growth and visibility.

• A practical, hands-on workshop (not just theory)
• Actionable frameworks you can implement immediately
• Opportunities to collaborate and learn from peers
• A stronger understanding of how to show up within Calgary’s innovation ecosystem

To keep this session interactive and high-value, capacity is limited.

👉 Register early to secure your spot

Know what’s Happening Next — before everyone else does.

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Host or Publisher Calgary Innovation Coalition