Content Confusion with Michelle A. Amazeen

We often blame social media for the rampant problem of disinformation, but mainstream news media is also at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native advertising,” but new research suggests that this form of advertising even influences the real journalism that appears next to it—both perceptions of the journalism as well as its actual substance. In Content Confusion, Michelle Amazeen explores the origins and evolution of this mainstream media practice, how it affects audiences and the industry, and what the implications are for an accurately informed public.

For policymakers, in particular, the book highlights the long-standing principles from governmental regulation as well as industry professional codes that support clear identification of the provenance of content, an issue that will no doubt intensify with the release of generative artificial intelligence in the wild.

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Host or Publisher MIC Center