Confidently Wrong: Cognitive Surrender
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How AI Can Quietly Take Over Your Thinking
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Talk: Confidently Wrong Cognitive Surrender: How AI Can Quietly Take Over Your Thinking
Your AI assistant is fast, fluent and never says “I’m not sure.” That’s exactly the problem. New Wharton research shows that people follow AI advice even when it’s wrong, and feel more confident doing it. We’ll look at what researchers call “cognitive surrender”, why it hits marketing hard (but reaches every function), and the simple habits that keep you the author of your own decisions, not just the editor of the machine’s.
About the speaker
Gustavo Burnier
Gustavo is a CRO and CMO who has scaled B2B & B2C companies through growth, turnaround and transformation. At Usercentrics, he grew revenue 135% in two years and reached profitability ahead of plan. At GoodHabitz, he deployed 60 AI agents across the business, saving 35,000 hours. He came up through marketing and went on to run the full revenue engine: brand, demand generation, sales, customer success and RevOps. He advises PE- and VC-backed scale-ups and sits on the Supervisory Board of Fairphone.
Venue Partner:
LACS: https://www.lacs.pt We look forward to seeing you there �!
Join Our Community
WhatsApp: I’d like to be part of the WhatsApp group Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards. LinkedIn: Digital Marketing Group � Telegram: https://t.me/+YrJYhbXrDDYwYjg0 Become a membe r Social platform → www.dmktribe.com (we’ll notify you when your profile is ready) Instagram → @dmktribe Curious to see what we’ve been up to in Portugal, Spain and Italy? Check out our latest magazine here: → https://dmktribe.com/magazine
� About DMK Tribe DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.
With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, Milan, Paris and Valencia, our journey of expanding reach and impact continues.
Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.
With over 9.000 active members , we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.
We're a global community of marketing professionals united by our values � Love | � Caring | � Serving | � Learning | � Inclusion
� Please fill in your details to confirm your attendance. Confirm my attendance, click here
Talk: Confidently Wrong Cognitive Surrender: How AI Can Quietly Take Over Your Thinking
Your AI assistant is fast, fluent and never says “I’m not sure.” That’s exactly the problem. New Wharton research shows that people follow AI advice even when it’s wrong, and feel more confident doing it. We’ll look at what researchers call “cognitive surrender”, why it hits marketing hard (but reaches every function), and the simple habits that keep you the author of your own decisions, not just the editor of the machine’s.
About the speaker
Gustavo Burnier
Gustavo is a CRO and CMO who has scaled B2B & B2C companies through growth, turnaround and transformation. At Usercentrics, he grew revenue 135% in two years and reached profitability ahead of plan. At GoodHabitz, he deployed 60 AI agents across the business, saving 35,000 hours. He came up through marketing and went on to run the full revenue engine: brand, demand generation, sales, customer success and RevOps. He advises PE- and VC-backed scale-ups and sits on the Supervisory Board of Fairphone.
Venue Partner:
LACS: https://www.lacs.pt We look forward to seeing you there �!
Join Our Community
WhatsApp: I’d like to be part of the WhatsApp group Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards. LinkedIn: Digital Marketing Group � Telegram: https://t.me/+YrJYhbXrDDYwYjg0 Become a membe r Social platform → www.dmktribe.com (we’ll notify you when your profile is ready) Instagram → @dmktribe Curious to see what we’ve been up to in Portugal, Spain and Italy? Check out our latest magazine here: → https://dmktribe.com/magazine
� About DMK Tribe DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.
With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, Milan, Paris and Valencia, our journey of expanding reach and impact continues.
Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.
With over 9.000 active members , we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.
We're a global community of marketing professionals united by our values � Love | � Caring | � Serving | � Learning | � Inclusion
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Where is it happening?
27B Rua Febo Moniz,Lisboa,1150-152,PT, Rua Febo Moniz 27B, 1150-152 Lisboa, Portugal, Lisbon
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