Confident Pricing: How to Communicate Value Without Over or Underselling

Brief of workshop:

This workshop explores the mindset and practical considerations behind confident pricing as many entrepreneurs struggle to articulate the value of their work clearly or feel confident in pricing conversations.

Together, we’ll look at how beliefs about money and worth influence pricing decisions, how to move from time-based thinking to value-based pricing, and how to communicate value more clearly, avoiding common pricing pitfalls that lead to undercharging or overworking.

Key Objectives and take aways:

· Understand the role mindset plays in pricing decisions

· Shift from time-based pricing to value-based thinking

· Recognise common pricing traps that limit profitability

· Improve how you communicate the value of your expertise

· Approach pricing decisions with greater confidence and clarity

· Identify practical actions to improve pricing or boundaries

Who should attend: This workshop is relevant to business owners, leadership and employees looking to advance their career.

Your Trainers:

Maria Reid - BGCN Business Coach

Rob Lawrence - BGCN Associate Business Coach

*Short breaks with refreshments will be provided.

**Please note that there are limited spaces available for attendees, if you are unable to attend, please provide reasonable notice so that we are able to offer your place to someone on the waiting list.

This workshop is being delivered and hosted by BGCN as part of Ipswich Thrive Business Festival 2026 in collaboration with Ipswich Borough Council.

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Host or Publisher BUSINESS GROWTH COACH NETWORK