Community Wealth Lab 6-week Course #1 | Build
Schedule
Thu, 23 Apr, 2026 at 05:00 pm to Thu, 28 May, 2026 at 07:00 pm
UTC-07:00Location
David E. Glover Education and Technology Center | Oakland, CA
About this Event
Community Wealth Lab 6-week Course #1 | Build
Join us in person for an exciting 6-week journey where you’ll build real skills and connections to boost community wealth. This course is all about hands-on learning, collaboration, and growing together. Whether you're new or have some experience, we’ll help you dive deep and make a positive impact. Don’t miss out on this chance to build something meaningful with others!
Agenda
Week 1 | Product | Know your product, your customer, and your brand
Info: Using AI as a business development tool, we'll cover: the 4 Ps of marketing, identifying your MVP/leading product, and understanding your customer beyond demographics. Name your differentiator with confidence.
Week 2 | Product | Build your brand guide
Info: Using AI to draft and refine brand language, we'll cover: what a brand guide is and why it matters, brand voice, tone and visual identity basics (color and typography).
Week 3 | Price | Price with confidence
Info: Using AI for competitor research and pricing copy, we'll cover: pricing as a marketing decision, not just math, pricing models and language to communicate what your customer is really paying for.
Session 4 | Place | Find your people: distribution and channels
Info: Using AI tools for designing visual representations and infographics. We'll cover: what distribution means for a small business, mapping the customer journey, and identifying owned, earned and paid channels for local and digital reach.
Session 5 | Promotion | Say something: content and marketing assets
Info: We'll cover: vibe coding a website, developing a one-page marketing plan, and building a 90-day marketing roadmap with action steps.
Session 6 | Capstone | Your complete marketing plan
Info: We'll cover networking essentials, pitching your idea, and real-time feedback with fellow participants along with a preview of the next course in the "Community Wealth-Building Lab" Series: Grow (Gaining Customers).
Where is it happening?
David E. Glover Education and Technology Center, 6948 Foothill Boulevard, Oakland, United StatesEvent Location & Nearby Stays:
USD 40.00 to USD 200.00
