Community Culture by The Good Persona

𝗖𝗘𝗘’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝗕𝘂𝗱𝗮𝗽𝗲𝘀𝘁.
Brands are no longer built through reach alone.
People expect 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, creators are shaping 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁, while AI is transforming how ideas are developed and brought to life. The brands that will grow in this new landscape are the ones that understand how to bring these forces together.
𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟰, 𝟮𝟬𝟮𝟲, 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗯𝘆 𝗧𝗵𝗲 𝗚𝗼𝗼𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 brings together the people shaping the future of brand building - from marketers and community builders to creators, strategists, founders and creative leaders.
During a full day of keynotes, panel discussions and honest conversations, we’ll explore the three forces redefining modern growth:
🤝 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 - 𝗕𝗘𝗟𝗢𝗡𝗚
Because relationships create belonging.
What makes people want to become part of a brand’s world - and what makes them stay? We’ll look at how brands can move beyond audiences and transactions to build 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻, 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.
🛠️ 𝗔𝗜 - 𝗔𝗗𝗔𝗣𝗧
Because creativity is being reinvented.
AI is changing how marketing teams think, create and operate. We’ll discuss where technology adds 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲, how it is reshaping creative work, and 𝘄𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 as speed and efficiency become increasingly important.
🎙️ 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦 - 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘
Because trust has changed hands.
Creators are no longer simply media channels. They are 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿𝘀, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘃𝗼𝗶𝗰𝗲𝘀 with the power to shape how people discover, understand and trust brands. We’ll explore what meaningful creator partnerships look like and why long-term collaboration matters more than short-term visibility.
𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁?
✨ International and local speakers
✨ Insightful keynotes and panel discussions
✨ Real examples and practical perspectives
✨ Conversations that go beyond trends and surface-level success stories
✨ Opportunities to meet people facing the same questions and challenges
✨ New ideas you can take back to your team, brand or community
Community Culture is for people working in 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗯𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴, 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀, and for anyone interested in how relationships, technology and influence are changing the way brands grow.
This is a space to learn from different perspectives, challenge established approaches and connect with people who believe that 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲.
𝗜𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲𝗹𝗼𝗻𝗴 𝘁𝗼.
📅 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟰, 𝟮𝟬𝟮𝟲
📍 𝗧𝗼𝗹𝗱𝗶 𝗖𝗶𝗻𝗲𝗺𝗮, 𝗕𝘂𝗱𝗮𝗽𝗲𝘀𝘁
🎟️ 𝗧𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 𝗹𝗶𝗺𝗶𝘁𝗲𝗱. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝘁𝗶𝗰𝗸𝗲𝘁 𝗹𝗶𝗻𝗸.
Join us for a day of ideas, connections and conversations about where brands, agencies, creators and communities go from here.
𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝘂𝗹𝘁𝘂𝗿𝗲. ✨