Common Sense: Navigating Everyday Cognition

Schedule

Mon Aug 10 2026 at 08:00 am to 04:00 pm

UTC-05:00

Location

River Oaks District | Houston, TX

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Science and operations workshop
About this Event

Issue

The question of common sense — the endeavor to exhibit the constitution of everyday understanding and thinking — has become one of the more pressing problems of the 21st century. Evidence includes the:

  • Increased efforts of corporate and political entities to avail common sense to achieve their tactical and strategic objectives;
  • Disturbances in revenue and profits suffered by organizations when they decouple their operations from the common-sense perspectives of audiences and clients, and;
  • Growing public and private efforts to encode common sense (AI).

Response

This one-day (8-hour) workshop (1) reduces common sense to its basic cognitive operations, (2) teaches the heuristics of everyday judgments, choices, and decisions, (3) and delivers prescriptions to mitigate common-sense bias. A cognitive-psychological perspective is employed. It is framed cybernetically to exhibit the relation of common sense to organizational performance. The workshop includes discovery sessions, knowledge checks, and exercises.


Key performance indicators (KPIs)

  • Improved organizational and professional performance.
  • Improved operational awareness and responsiveness.
  • Improved common-sense acumen and mindfulness.
  • Improved understanding of everyday understanding and thinking.
  • Clearer understanding of the cognitive operations commonly targeted for computational simulation (AI).

Teaching Method

Sigetic workshops subscribe to the teaching principles extended upon by the US Army Common Faculty Development - Instructor Course (CFD- IC). The CFD-IC combines the outcomes of the Army Basic Instructor Course (ABIC), the Small Group Instructor Training Course (SGITC), and the Faculty Development Program Phase 1 (FDP1). It is the “gold standard” of adult learning. Its methodology — which includes discovery sessions, knowledge checks, and exercises — enables clients to optimize learning fast. The author obtained his CFD-IC certification in 2019.


Author and presentor

Joaquin Trujillo PhD — Sigetic CEO/CTO — is a former Central Intelligence Agency (CIA) Operations Officer and holds a PhD in Sociology from Florida International University (FIU). He regularly coaches US military and Special Forces in the team, leadership, communicative, and high reliability processes ingredient to successful intelligence and psychological operations during war and evaluates their performance against those variables. His scientific work exhibits basic human phenomena — including thinking, intelligence, conscientiousness, common sense, and teams — in advanced technologies and high risk systems. It also discerns the cognitive operations commonly specified for computational simulation (AI).


Contact Information and Cancellation Policy

Sigetic is a science and operations consulting firm based in Houston, TX. See https://sigetic.com for further information. Please send queries to Sigetic CEO/CTO — Joaquin Trujillo PhD — at [email protected].

The exact venue address is provided upon registration.

Public metered street parking is available. A paid private parking garage is also available. The venue is accessible by public transportation.

Refereshments and snacks are served. NO LUNCH IS PROVIDED. BRING A SANDWICH OR SOMETHING! WE'RE OPERATING A TIGHT SCHEDULE.

Full refunds for registration MINUS EVENTBRITE SERVICING AND PROCESSING FEES are available for cancellations executed 48 hours prior to the scheduled course start date and time. Cancellations less than 48 hours before the course start date and time are not refundable.


Event Photos
Event Photos
Agenda
1. Introduction
2. Question of Common Sense
3. Perspetive and Relatability: Cybernetics
4. Case Study: Bud Light
5. Common Sense: Cognitive Analysis
6. Cognitive Associations: Efficacy
7. Everyday Thinking
8. Heuristic Bias and Error
9. Mitigation
10. After Action Review (AAR)
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Where is it happening?

River Oaks District, River Oaks District, Houston, United States

Event Location & Nearby Stays:

Tickets

USD 423.34

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