Common Misconceptions About Starting a Business

The Owner’s Breakthrough Workshop Series kicks off with a powerful first session: Common Misconceptions About Starting a Business. Inspired by The E-Myth Revisited by Michael E. Gerber, this workshop challenges the myths that keep entrepreneurs stuck — including the belief that technical skill alone guarantees business success.

Participants will uncover the critical differences between working in the business and working on the business, explore the mindset shifts required for sustainable growth, and begin identifying the hidden assumptions shaping their entrepreneurial journey. This session sets the foundation for breakthrough clarity, smarter systems, and long-term success.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Tucson IDA in partnership with JPMorgan Chase & Connect Tucson