Commoditisation with Co:definery
About this Event
In this provocative session, Robin Bonn from Co:definery shares what the world’s most progressive agencies are doing to stay ahead, and how they’re using this moment to redefine value, not just deliver work faster. This talk offers powerful reframes and practical takeaways, including:
- A reality check on the commercial headwinds you can’t ignore
- Why traditional ‘best practice’ has become a liability
- Why new commercial models alone won’t solve the problem
- Five principles that power the world’s leading agencies
- How to build your own lasting competitive advantage.
If you’re serious about standing out and charging what you're worth, then this session is for you. Expect bold thinking, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter.
Who should attend
This session is for everyone in an agency - from emerging talent to senior leadership - who wants fresh thinking on the future of agency growth.
Ticket pricing
Iapi Members: €45
Non-Members: €95
Spaces are limited.
Where is it happening?
Event Location & Nearby Stays:
EUR 49.24 to EUR 102.87
