Commoditisation with Co:definery

In this provocative session, Robin Bonn from Co:definery shares what the world’s most progressive agencies are doing to stay ahead, and how they’re using this moment to redefine value, not just deliver work faster. This talk offers powerful reframes and practical takeaways, including:

• A reality check on the commercial headwinds you can’t ignore
• Why traditional ‘best practice’ has become a liability
• Why new commercial models alone won’t solve the problem
• Five principles that power the world’s leading agencies
• How to build your own lasting competitive advantage.

If you’re serious about standing out and charging what you're worth, then this session is for you. Expect bold thinking, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter.

Who should attend

This event is designed for leaders shaping the future of their agencies, including:

• Agency CEOs and Managing Directors
• Commercial / Financial Directors
• Operations or Client Service Directors
• Senior leadership teams
• Ticket pricing

Iapi Members: €45
Non-Members: €95

Spaces are limited.

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